PepsiCo

GTM Project Manager

Klongtoey, Thailand · full_time

About the job

Overview

Support the GTM Lead in translating company strategy and AOP priorities into actionable, measurable, and sustainable AS&D execution.

The role will provide dedicated ownership for strategic initiatives including: SOG Priorities, Strategic Projects

Responsibilities

1. GTM Strategy Deployment

  • Support GTM Lead in translating company direction and AOP priorities into execution roadmaps.
  • Convert strategies into clear workstreams, milestones, KPIs, owners, and execution requirements.
  • Identify business opportunities, execution gaps, and key risks.
  • Prepare business (GTM Monthly) reviews and recommendations for management decision-making.

    • 2. Drive AS&D Strategic Priorities

    Lead deployment, tracking, and continuous improvement of the SOG priorities:

    Key Accountability

  • Drive target deployment, coverage and outlet productivity
  • Drive acquisition, activation, retention and productivity
  • Drive distribution and execution compliance
  • Drive placement, compliance and execution quality

    • 3. Strategic Project Management

    Own end-to-end management of key projects including: Distribution, Visibility, Core KPI

    Responsible from project design → pilot → implementation → performance tracking → sustainment.

    4. Role as GTM Project Integrator

    Act as the central coordination point connecting strategy with execution across:

    GTM ↔ TMK ↔ Sales ↔ Control / Finance ↔ IT ↔ Supply Chain ↔ Sales Capability

  • Align objectives, ownership, milestones and deliverables across functions.
  • Establish project governance and working routines.
  • Facilitate cross-functional project meetings.
  • Track actions, issues, risks and decisions.
  • Coordinate resolution of execution barriers.
  • Ensure supporting data, systems, processes and resources are ready for implementation.
  • Escalate major risks and decisions to GTM Lead.
  • Conduct market visits to validate execution and collect field feedback.

    • Qualifications

  • Bachelor's degree in Business Administration, Marketing, Economics, Finance, Engineering or related field; MBA is an advantage.
  • Minimum 5 years of experience in GTM, AS&D, Sales, Commercial Strategy, Trade Marketing, Sales Operations or Project Management.
  • FMCG experience preferred.
  • Strong understanding of sales execution, distribution, outlet development and Perfect Store.
  • Proven cross-functional project management experience.
  • Strong analytical and problem-solving capability.
  • Strong stakeholder influencing and communication skills.
  • Good Thai and English communication and presentation skills.
  • Strong Excel and PowerPoint capabilities; Power BI is preferred.